Privacy policy

Privacy Policy

Effective Date: August 17, 2024

1. Introduction

Welcome to Ink Chakra (referred to as "we," "our," "us," or "Ink Chakra"). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from inkchakra.com (the "Site").

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

2. Basic Information

  • Business Name: Ink Chakra
  • Website Name: inkchakra.com
  • Contact Details:

3. Data Collection

Personal Information We Collect

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, and security questions.
  • Shopping information including the items you view, put in your cart, or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Methods of Data Collection

We collect data through:

  • Direct interactions when you provide information by filling in forms or corresponding with us by mail, phone, email, or otherwise.
  • Automated technologies or interactions, including cookies, pixels, and similar technologies.
  • Third-party services such as Facebook, Meta Pixel, Qikink, and Shopify.

4. Usage of Data

How We Use the Collected Data

  • Order Fulfillment: To process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, and to arrange for shipping and facilitate returns and exchanges.
  • Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services, including using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Customer Support: To provide you with customer support and improve our Services.
  • Security and Fraud Prevention: To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

Automated Decision-Making and Profiling

We use automated decision-making and profiling for targeted marketing through Facebook and Meta Pixel, as well as for website optimization via Shopify.

5. Data Sharing

Third-Party Services and Partners

We share your data with:

  • Razorpay: Payment processing.
  • Qikink: Order fulfillment.
  • Facebook, Instagram, Meta, Meta Pixel: Marketing.
  • Shopify: Supporting our website and services.

Specific Data Sharing Activities

We share personal information with third-party partners such as Qikink (products and order fulfillment), Shopify (website services and optimization), and Facebook/Meta (marketing and optimization) for the purposes described above.

6. Cookies and Tracking

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data") through cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

How We Use Cookies

We use cookies to power and improve our Site and Services, to run analytics, and to better understand user interaction with the Services. We may also permit third parties and service providers to use cookies on our Site for these purposes.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies. However, removing or blocking cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.

7. How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • Business and marketing partners, including Shopify, to provide services and advertise to you.
  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information for the purposes set out above:

  • Identifiers such as basic contact details and certain order and account information.
  • Commercial information such as order information, shopping information, and customer support information.
  • Internet or other similar network activity, such as Usage Data.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

8. Data Security and Data Retention

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may not be secure while in transit, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes we collected it for, including to comply with legal obligations, resolve disputes, and enforce our agreements. The retention period will vary depending on the type of information and the purposes for which we collected it.

9. User Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to Access/Know: You may have the right to request access to personal information that we hold about you.
  • Right to Delete: You may have the right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.

10. International Data Transfers

We do not currently operate internationally, so no international data transfers occur.

11. Children's Data

Our Site is not intended for children, and we do not knowingly collect personal information from children.

12. Legal Basis for Processing Personal Data

We process personal data based on consent and legitimate interests.

13. Complaints Handling

If you have complaints about how we process your personal information, please contact us using the contact details provided above. If you are not satisfied with our response, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our Site. Your continued use of the Services following the posting of changes constitutes your acceptance of such changes.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@inkchakra.com.